Diamond In The Ruff.
I should have done this long ago, i wonder what took me so long. From the moment i first came across his work, few months back, I have had more than a passing interest in RuffCoin's music. In fact, I think I was so impressed with his singles that I unconsciously harboured a somewhat inordinately high expectation of his album. Well, let's see what I found.
Baller (Aizbag):
Since the day i first heard this song at my favourite pool bar, RuffCoin has become a constant item on my radar. I fell in love with this song instantly. This is a brilliant way to start the album; the song is street, positive and soulful rolled into one.
Single Ladies (Young D):
Unnecessary interuption. Of course, this is putting it succinctly and mildly too.
30/40 ft Phyno (Dj Coublon):
This is a jam! Phyno kickstarts the song nicely with an arresting intro, and thankfully, RuffCoin didn't drop the ball but went on to give a stellar rap performance. Phyno came through again to finish what he had started and he did it in style. However, the MVP for this track goes to Dj Coublon. Dope beat! I hear this song is heavy in the eastern parts, and i wonder what Djs over here are waiting for...
Baby Baby (Demsa): This is a very weak effort. especially when i go back to consider the previous tracks. A notepad would have really helped.
SKIT: funny convo with his doctor (Dr Dodo-Boy) in Igbo. i like the effort.
The Way You Dance ft Tuface (Jay Sleek):
This song is a struggle for both RuffCoin and Tuface. They should have saved their collabo for somethiing more epic. Rushed work. I don't dig.
Be My Lady ft Iyanya (Blayze Beatz):
Too predictable, too formulaic. This is another classic attempt at making "hit music". Iyanya was particularly clueless and awful. The duo literally said nothing. smh!
All Eyes On You (Demsa):
This is MUSIC! This is POP. This is CLUB. This is one special song for the ladies to twerk to. The production is just right. The arrangement, the adlibs, the back-up vocals, the laid back feel and simple words help to make this a truly refreshing song. I'm absolutely in love with this song. It will help TV to have a video for this song.
One by one ft Flavour (J Smith):
This song confuses me. I appreciate the efgort on the first verse, It has a nice bounce to it. However, RuffCoin keeps blowing hot and cold on the song, and Flavour was disappointing.This song lacks character.
Down Low (J Smith):
Sigh.... another "down low" song. coming from an immensely talented artiste like RuffCoin; this is unacceptable. One would expect that he would know better. I thought we had enough of that already, apparently not.
Baby Bia (PenTouch):
Beautiful melody, lovely singing with cliche laden lyrics, quite a mix you would say, but i do love this song still. I think this would have been the perfect song for flavour. "I'm so full like i dey play for fulham," lines like this pop up when a notepad is absent. This is a sweet song still.
My Thing ft Timaya and Tental (Cee Breeze):
Honestly, I'm tired of timaya's blatant refusal to think, it just irks me. this album could have done without his undermining contribution (if it could be called that). Pointless collabo. This joint is just there.
Ego (RuffCoin):
This is sweet folklore music rendered mostly in igbo language. This is one of my best tracks off this album. Ruffcoin does praise singing in his own way, with style and finesse i must add. This song has my heart.
Sweet Music (J Smith):
*singing* omo... omo...omo.. omo... omo...omo....omo...... Sigh.... Sweet music!! The intro gets me all hyper everytime. Any artiste can lay claim to making Sweet Music, very few actually deliver; RuffCoin is definitely one of them. Awesome lyrics that speak about his journey and struggles laced on a lovely beat too. I love how RuffCoin uses his vocals to create nice fillings for the song. This indeed is Sweet Music. Most importantly, it needed no remix.
celebrate ft Sound Sultan (J Smith): This song never grows old. Two years after and it's still beautiful. Whenever Sound sultan decides to come to the party with his evergreen vibe, Good Music is what you get. This is another certified Sweet Music from RuffCoin.
The Mobs Summary:
Like most "20 track" albums around here, this album didn't disappoint in parading a good number of ill-written, ill-conceived, ill-arranged, and ill-fitting songs, remixes, and collabos. However, on this album, I must concede that the great songs morethan make up for the rest. I mean, the thought of having an alternative album with only 10 or 12 of the great songs on this album makes me shudder with relish. So, why 20, I ask again?
Finally, the album title "Diamond in the Ruff" I think is the most apt album title I've seen this year because it is a true statement. RuffCoin is indeed a gem of matchless talent. In fact, I make bold to say that I see in him iconic traits at par with legends like Tuface and Sound Sultan. If you think this is heresy, before you hang me, go buy and listen to this album, paying particular attention to the tracks that received favourable reviews here. I smell 'em a mile away.
Like a lot of Nigerian albums, what this one is lacking isn't a great artiste, or good intent. It just lacked proper artistic direction. Like the album title is perfect but the album itself doesnt explain or exploit this title enough. That can't be all for this good work. I'd love to see some of these errors corrected and have this album repackaged for second release. This album doesn't get 100% from me. Not even close but I've had the most fun going through this work. You should get on this RuffCoin train soon. Boy is good.




